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Ease of opening

I was at an interesting conference about user friendly packaging on the 30th of april at Danish Technological Institute. Inspiring speakers and interesting and people. At the very boring and traditional "sit down by the table and take a picture" you can see Rama Gheerawo, Innovation leader at Helen Hamlyn Center, the Royal College of Art. He was talking about an amusing example of an easy peel bacon package - that apparently hadn´t been tested on real consumers before launching. /jb Ease_of_opening

May 5, 2009 in -Transformer News, -Transformer Projects, Design & Innovation, Miscellaneous | Permalink | Comments (0) | TrackBack

Beefeater Design Challenge - making prototypes

On the 28th and 29th of april we visited Lidköping and the old Rörstrands factory together with the other invited designers. Two intense and interesting days of work. The competition will be announced on the 19th of may. Local news channel visited. Beefeater_making_prototypes /jb

May 5, 2009 in -Transformer News, Design & Innovation, Miscellaneous | Permalink | Comments (0) | TrackBack