Transformer

Ease of opening

I was at an interesting conference about user friendly packaging on the 30th of april at Danish Technological Institute. Inspiring speakers and interesting and people. At the very boring and traditional "sit down by the table and take a picture" you can see Rama Gheerawo, Innovation leader at Helen Hamlyn Center, the Royal College of Art. He was talking about an amusing example of an easy peel bacon package - that apparently hadn´t been tested on real consumers before launching. /jb

Beefeater Design Challenge - making prototypes

On the 28th and 29th of april we visited Lidköping and the old Rörstrands factory together with the other invited designers. Two intense and interesting days of work. The competition will be announced on the 19th of may. Local news channel visited. /jb

Beefeater Design Challenge 2009

Transformer is one of ten chosen designers in Sweden to take part in the Beefeater Design Challenge 2009. Trendgruppen arrange the competition. /jb

Pasta & Parmesan is a true bestseller!

Our Pasta tool that we designed for Sagaform in 2007 has now been for sale for a few months with great results! From the beginning it has been among the top five selling items in the Sagaforms collection. That makes us kinda happy, after all, design isn´t all about prototypes and ideas. It is also about making products that attracts people and adds extra value for the clients brand.

We have our own onlineshop (på svenska and in english) thus making it possible for you to order directly from us, otherwise you can buy our Pasta and Parmesan here:

US
A + R Store

UK
On the table

Sverige
Vår egen webbshop!

World Wide
Our own online shop!

/jb

Visions and ideas of new bicycle lanes

The city of Malmoe is building, growing and building a lot. Malmoe has since 2003 been a part of a EU financed project called SMILE (Sustainable Mobility Initiatives for Local Environment) As a part of that Transformer and two architect companies (Testbedstudio and UiD) were invited in april to create ideas, visions and improvments at two specific bicycle paths in Malmoe. We have just finished the project and we are now eagerly waiting, some of the ideas will be tested at a demonstration bicycle lane this summer. We´ll keep you posted.

/jb

Snapshots from the exhibition at Svensk Form

Visons for new bicycle parkings

For more thoughts and explanations, visit Svensk Form or send us a mail.
Best regards

/jb

New products for Sagaform - soon in a store near you

We were at Formex last thursday and looked at the new products for Sagaform that we have designed. It was really nice.
Products will be available in february/march and on Sagforms internet catalogue simultaneously.

A pair of romantic Salad Servers in oak that we (internally at our company) like to call Forever and Ever (cling together with two magnets, and I like to think of them as two lovers standing close together) and then a pasta tool in stainless steel for measuring pasta, serving pasta and grating cheese that we like to call Pasta & Parmesan.

Sagaform aren´t as fond of describing names as we are, so they simply call the products Pasta tool or 1.2.3 (due to its multifunctions) and Salad Servers in oak.

/jb

Sagaform - autumn 2008

We have just recieved new Product samples from Sagaform - and we are eagerly awaiting the autumn when we finally can find the products in stores around the world.
/jb

Visions about parking bikes

Malmoe Stad is building, growing and building a lot. Citytunneln is one of Malmoes biggest and most interesting projects and it will be finished in 2011. Citytunneln will be Malmoes first Subway/U-bahn/Underground, though in a small scale. Malmoe has since 2003 been a part of a EU financed project called SMILE (Sustainable Mobility Initiatives for Local Environment) and from now we are a part of it :) We will analyze and create visions about how to make better bike parkings for the three new Citytunnels stations, the goal is to create a better integration beetween bikes and public transport to make commuting a more pleasant experience. We are very happy and excited for this project as we like sustainability where ever we can find it and we are ourselves environmentally friendly bike commuters.

/jb

Innovation Loan granted!

We have just been granted an Innovation Loan by IK2 ! It is an substantial amount that will help us finance our most exciting and secret project yet! Next week we will apply for our first patent!
Thank you IK2!

/jb